Branding is not only important! Branding is an essential part of every business. Even if you don’t brand your business at the early stages of your journey, you unknowingly develop a brand that can repel your ideal clients. And this can hurt your business badly.
Branding is not about:
– Logo
– Colors
– Fonts
– Images
– Patterns
Branding is about:
– Your personality
– Your values
– Your beliefs
– Your uniqueness
_ Your message
– Your promise
and more of the intangible things.
Thus, if you brand your business at the early stages of your journey, you determine how you want to be perceived by your audience.
You control how to convey your message to your dream clients in a way that is unique and authentic.
So, branding is the process of visually creating intangible things about your business into tangible things.
I’ll give an example. I had a client who practices Energy light healing. She likes to call herself the “Light Language Alchemist.” Sounds mysterious, right?
She teaches an in-depth Reiki, but her vibes are easy going, gentle, and fun. She would describe her personality as soft, with a lot of colors pink, blue, white, light brown, and gold.
She mostly works with females too. So, I had to create a mood board that represents her, and she will use that mood board as a guide for her social media posts to be cohesive and on-brand.
After one day, ta-da…. here is her mood board 🙂
And she loves it.
This mood board helped Abby to be consistent with her marketing strategies. The right people will connect with you if they understand the message that you are trying to convey.
People buy from you because they know what your values are through your branding. And having a brand cultivates trust and loyalty.
Let’s be honest…
Would you rather buy from someone who randomly posts things as if they do not have a direction? Or buy from someone who knows what he is doing?
We both know the answer!
If you haven’t branded your business yet, don’t wait for people to create their perception of who you are. Start thinking of what your brand is and create visuals for it.
It is time to let your light shine to the digital world.
Love,
Carla
P.S. If you want to get branded and launch your website to be more credible and authentic, work with me, and let’s create amazing transformations for your business.
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